CAMPAIGN OPTIMIZATION

                    Campaign Optimization

               Generally for every business there is a need of Performance optimization.So when comes to Digital Advertising or Marketing Campaign optimization is one of the key process in terms of generating a revenue Digitally.

                    The two most common issues happening in the Digital campaign is 

1.Over Delivery.

2.Under Delivery

                    Over Delivery:

This issue mainly occurs due to discrepancies in the metric reports especially in the campaign or creative setups,Budgeting,Sitelist targeting & bidding models.

                    Under Delivery:

The same process will happen for the Under delivery issues also.So changing in budget values,Target Expansion especially the sites can help the campaign to not under deliver in future.