AD EXCHANGE PROCESS IN ADVERTISING

          Demand Side Platform

DSP's are mainly works on behalf of Advertiser's to buy the Ad space/inventories at a Minimal price through Online Auction & Bidding.

          Supply Side Platform

SSP's are mainly used by Publisher's side to sell thier Ad space/Inventories to Advertiser's/DSP's through Real time Bidding.

          Exchange Process

When an user arrives & request for something ,the request goes to Publisher adserver where DSPs ,SSPS & ad exchanges are in one place.SSPS allows publishers to connect their inventories to Ad exchanges &  DSP's.The SSPs will throw the inventory spaces to Ad exchanges & real time auction starts based on that, DSP's will analyse on Advertiser's Media plan  requirements & bid the Ad spaces .Once the bid is won.The ads will be published on the corresponding websites.